Data Acquisition

The best way to acquire data is in house. Every time anyone contacts you about anything in any way you need to ensure that their details are recorded and if your business is marketing to consumers that you gain their permission to use their information in your future marketing.

For business to business it's not a legal requirement to ask for permission but it's common courtesy. Sending messages to people who don't want them will do nothing but harm.

You can also acquire data through list brokers and in certain cases it may be possible to extract data from publicly available websites or lists especially if you are a member of a trade association. You should always make sure that data from third parties is recently acquired and is targeted to your product or service. You should also note the terms and conditions that apply to use of third party websites.

Sending blanket messages to old lists or lists of random or unrelated data is a waste of time.

In summary, collect data from everyone who interacts with your company. Test targeted lists from external sources. Measure your return on investment, keep doing things that make money and abandon things that don't and improve things that are borderline.

We have set-up successful databases for many clients to collect and record contact information online and in traditional business environments. We can help you successfully acquire data from third parties and we can help you manage and cash-in on every aspect of your e-mail marketing.