Consistent navigation and information structure

Websites are not like books. People don't read them from cover to cover. They don't even start by looking at the cover.

They might follow a link from a search engine or another web site that arrives on any page in your site.

It's vital that your navigation is immediately obvious, clear, consistent and in the same place on every page. Think of your website in layers. Your most important information needs to be available within 1 click of every page. Secondary information at 2 clicks etc..

Structuring the information in your website logically and consistently and making it easy for people to find the most important information always pays dividends.

We help businesses get perspective on the information on their website. Structure it effectively for users, for search engines, for profit.