Return on investment
How worthwhile is marketing initiative x?
Tracking enquiries, contacts, newsletter sign-ups, sales etc. is useful. But calculating a monetary value on every action enables you to make the best decisions.
From return on investment analysis comes cost per acquisition:
Lets say the average revenue from people who sign up to your newsletter is £10 over the following year of which £4 is net profit.
If you need to spend anything less than £4 on average to generate a sign-up to your newsletter you know you'll make that back within 1 year and everything else is clear profit.
We can accurately track ROI for all your marketing initiatives and provide the analysis that determines how best to optimise your marketing activity.