Choosing Your Search Terms

Relevance is the key

Search Engines make their money by selling advertising. The more users they have the higher the value of their advertising - the more money they make.

So... If you want to work with the search engines pick search terms or keywords that are relevant to your business.

Bear in mind that if you are a local business you'll need to combine the names of local places with your terms to be relevant.

A good place to start is to ask your sales people to write down the first thing people ask for when they call your company - that will be what they're searching for.

Once you've got your search terms, let us know what they are and who your 3 main competitors are. We will combine your list with some ideas from your competitors and our own suggestions.

We will use a combination of third party tools and our own proven method to prioritise your keywords and help you score well in the search engines for the best terms.