Paid Inclusion

With paid inclusion you either pay per impression - in other words you pay an amount of money every time your advert is shown a certain number of times (normally one thousand times) OR you pay to be included in a particular way on a website for a particular quantity of time.

It's not easy to find paid inclusion opportunities that offer better returns than pay-per-click advertising but they are out there for certain businesses in certain markets.

We'd certainly recommend focusing on pay-per-click and only going for paid inclusion if it looks like a no lose until you feel like you're beginning to get diminishing marginal returns from your pay-per-click efforts.

The key is metrics - measuring how much the advertisement is worth to you - we help you get as much information as possible about how much traffic will see your advert and how relevant your product or service is before we start. We try to get you a free trial!

Whether the trial is free or paid we measure the performance, if it stacks up we stick with it, if it doesn't we tell you how much it's worth to you and then we make an offer.