Example metrics and decision making

Measuring is good - analysis and action make money

Site overlay - for each link on a page - how many people click as a %

Use information from this metric to inform navigational design. Aim to make the most clicked on link the one that helps people to take your most desired action e.g. Sign-up!

Referring URLS - traffic via link(s) on 3rd party sites

Use this information to determine your best targets for link building efforts and paid inclusion values.

New vs Returning visitors

Use this information to determine how to prioritise information for first time visitors compared to information for old friends!

Here's just a few simple examples of how web metrics can us to help you make your site more profitable.